New York City is the media and communications capital of the world. From historic Madison Avenue to Silicon Alley, the city is home to an astonishingly wide array of U.S. and international broadcasting, cable, advertising, public relations, publishing, music, film, and digital media companies. From TriBeCa to the Upper East Side, firms both big and small disseminate the ideas, information, and stories that shape our culture and collective psyche, craft the messages that establish the identities of companies, organizations, products, and political candidates around the globe, and develop the new technologies that are changing the way we communicate.
The New York Semester on Communications and Media brings Drew University students into the heart of it all, to learn from professionals who work in the interconnected world of communications, public relations, advertising, and media, and to visit the places in which meaning is created, stories conveyed, and information consumed. In this semester, the student will take a critical look at the operations of New York City’s media and communications industry, critically examine the making of – and meaning behind – the messages, and the discuss ethical and moral issues at play. At the end of the semester, you will have a deep understanding of the role of media and communications within American culture, as well as an appreciation for topics and controversies affecting New York’s media and communications world.
The Semester on Communications and Media runs during Drew’s spring semester, from late January through mid-May, with a mid-term break in March. Classes are held in New York City on Mondays and Wednesdays.
Spring 2015 Program Director
Professor Sandra Jamieson, Professor of English
ENGL 386/Theories and Effects of Media Communication (4 credits)
The course offers students an introduction to the critical perspectives, theories, and research methods that are central to the analysis of mass communication policy and programming, traditional and new media, interpersonal communication, and audience reception. The course will provide students with the skills to explain how and why media institutions make messages, how individuals receive and use these messages, and how these messages have typically-widespread and long-term effects on cultural, social, individual, and global levels.
ENGL 387/New York Semester on Communications and Media Colloquium (4 credits)
This course studies the institutions and operations of advertising, communications, public relations and media and their roles in contemporary society. We will also explore the history and ethical dimensions of the principles and practices integral to media and communications. A key component of this course is the opportunity to delve into the practical, day-to-day operations of Madison Avenue, Silicon Alley, and related institutions located in New York City. Central to the program are talks by guest speakers drawn from the fields of advertising, communications, public relations and media. The class will also go on visits to advertising agencies, public relations firms, digital and traditional media organizations, etc. Speakers, field trips, and student projects explore contemporary communication issues, such as the concentration of media ownership and conglomeration, media literacy, the increasing democratization of the information environment, and changes in the media landscape.
To complete a full, sixteen-credit semester, you may enroll in courses normally offered on campus.
To participate in the Semester on Communications and Media, you must:
- be a junior or senior at Drew University;
- be in good disciplinary standing;
- have completed (with a grade of B or better) one of the following courses as preparation for the New York Semester on Communications and Media:
ENGL 110/Intro to Media Studies
ENGL 111/Intro to Writing and Communication Studies
Applications for Spring 2015 will be accepted beginning September 1, 2014 and must be submitted no later than October 10, 2014
The cost of this program is included in your semester tuition, and is comprehensive of round-trip transportation to New York City from Madison, and program-related events and activities.
All of your Drew University financial assistance, whether merit or need-based, may be applied to all Drew-sponsored semester programs.