Banking and Marketing in Switzerland.


Banking and Marketing in Switzerland

Spring Break 2020 | Geneva, Switzerland

  • Program Fee: $3,200

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Examine banking and marketing through a global lens in Switzerland, the world’s third-largest financial market. Stay in Geneva, its cosmopolitan hub, and venture across a stunning region of Alpine mountains and lakes. Visit corporate and financial institutions as well as cultural and heritage destinations, savoring the distinctive flavor of life among the Swiss. Bonus: weekend trip to Basel or Zurich.


Ways the World Does Business

What drives Switzerland as a global financial center? How do banking systems and marketing strategies differ between Switzerland and the US? Europe? The world? How do these sectors fit within broader economies, and how are they affected by globalization?


Synthesize Academic and Experiential Learning

Expand your understanding from a U.S. to a global perspective, visiting major financial institutions (Credit Suisse) and corporations (Nestlé) as well as local players and nonprofits. Hear firsthand from business leaders and academic experts; compare Swiss and American business cultures in open-ended class discussions. Develop a final paper and group project as capstones on the course.


In an increasingly global marketplace, a résumé flush with international perspectives and experiences gives any job candidate a competitive edge. This program is especially relevant to students looking to enter careers in banking and marketing, global business or international affairs.