Achievement in Business Award – Reunion 2009
West Hartford, Connecticut native Ed Moed was looking for a small liberal arts school with the advantages of proximity to New York, an intimate, “high-touch” environment, and the opportunity to mix academic learning with practical experience. He found it at Drew, and he still speaks with warm appreciation of the way in which he gained confidence from the Washington Semester, and from the internships in public relations and communications he pursued in New York City.
By the time he graduated, Ed knew that he wanted to build a career on his Drew experience. In New York, the world’s communications capital, he worked in several public relations companies before becoming a partner in the J. Walter Thompson Company’s Brouillard Communications agency. There he was responsible for co-directing the public relations division with specific responsibility for all technology, financial services, corporate, and business-to-business accounts.
In 1995 he felt it was time to take all that he had learned and start his own firm. Peppercom was born in Ed’s one-bedroom New York City apartment, where he and fellow entrepreneur Steve Cody shared a vision—to create a different type of company, built on the concept of continuous innovation and a “work hard, play hard” attitude, offering their clients the highest level of strategic communications counseling across a spectrum of communications services.
Fourteen years later, Peppercom, with clients around the globe, over 100 employees in three offices, and a joint venture in China, has been named PRWeek‘s “Agency of the Year,” number 234 on the list of “Inc’s Fastest Growing Companies” and is ranked the country’s 14th largest independent public relations firm by O’Dwyers. Ed himself was listed in B2B Magazine‘s “Who’s Who” in 2006, has been a finalist in Ernst & Young’s prestigious “Entrepreneur of the Year” award, and has been featured and provided expert commentary in the news media, including The Wall Street Journal, CNN, and Bloomberg BrandWeek. Ed takes particular pleasure in offering sensitive counsel to clients in crisis, as well as assisting those who are launching new brands. He has led the development of Peppercom’s proprietary measurement tool, Business Outcomes, and has recently introduced a licensing division, Brand2 and been the guiding force behind the firm’s continued growth and success.
Despite a busy career, Ed is active on the board of Mygooddeed.org, a national community service charity, provides pro bono services to the Montclair Arts Museum, and frequently offers counsel to Drew on a host of branding and marketing concerns. He also relishes time spent with his children by finding a few hours each week to coach his son Josh’s travel baseball team. Ed and his wife Pamela C’92, a Drew Trustee, live in Montclair, New Jersey with their son, Joshua (9), and six-year-old twins, Jackson and Sydney Anna.