President's Announcement of Drew's New Vice President for Enrollment Management, 2/25/19.


President’s Announcement of Drew’s New Vice President for Enrollment Management, 2/25/19

February 25, 2019

Dear Drew community member,

I am pleased to share that Robert Herr will join the Drew community as vice president for enrollment management and dean of College admissions. He replaces Bob Massa, senior vice president for enrollment, who retired from Drew this month. Bob will be responsible for the University’s enrollment strategy, overseeing undergraduate and graduate admission, financial aid and athletics. He will begin at Drew on May 1, 2019.

Bob brings 28 years of higher education admission and enrollment experience to Drew. He has served as dean of enrollment at Wagner College since 2011 and has been an integral part of the enrollment leadership team that expanded Wagner’s outreach and strengthened its market position. Bob has led efforts to increase several admission cohorts including graduate, second degree and new transfer students, and successfully collaborated with faculty and staff colleagues on retention and admission efforts. Additionally, he helped develop and implement a financial aid strategy that successfully leveraged need-based aid, reduced the discount rate for first year students and increased net revenue.

Bob was assistant vice president for enrollment management at Stevenson University from 2007 to 2011. During his tenure, the university successfully changed its name from Villa Julie College to Stevenson University. While there, he led an admissions effort that resulted in a 37% increase in the incoming first year class over a four-year period.

Earlier in his career, Bob served as the director of admission at Seton Hall University (2005–2007), associate director of admissions at The George Washington University (1999–2005) and assistant director of admissions at NJIT (1993–1999) and at Wagner (1991–1993).

Bob has been actively involved in several professional organizations including the New York State Association for College Admission Counseling (NYSACAC), the Potomac and Chesapeake Association for College Admission Counseling and the National Association for College Admission Counseling. He served on the regional council for the College Board from 2011 to 2014. He currently co-chairs the admission practices committee for NYSACAC and mentors new professionals at their Summer Institute and Winter Institute programs. He earned his BA in history from Susquehanna University.

I am confident that Bob’s leadership will help us continue our upward trajectory in enrollment. Please help me welcome him to the Drew community.

Best regards,

MaryAnn Baenninger
Drew University